To begin with, we embarked on a comprehensive research and discovery phase to thoroughly understand the client's vision and requirements. This involved an in-depth analysis of competitors in the messaging and communication industry, as well as a detailed audience analysis to identify user needs and preferences. Based on the insights gathered, we ensured that the final product would be well-aligned with market demands and user expectations.
Building on our research findings, we developed detailed wireframes for each critical user journey within the application. These wireframes encompassed the entire user experience, from initial profile creation to advanced messaging functionalities. At this stage, we paid particular attention to the information architecture, ensuring intuitive navigation and seamless transitions between different communication modes.
Translating our UX wireframes into a visually appealing UI was the next crucial step. We carefully crafted user interfaces that balanced aesthetics with functionality, selecting a color palette that evoked a sense of warmth and approachability. Our team chose a font that enhanced readability across various device screens and created a set of custom icons to intuitively represent different communication functions and status indicators.
While our core focus remained on UX/UI design, we extended our services to encompass logo design as per the client's request. Given the client's preference for a logo that simply displayed the app's name "Splash," we meticulously selected a font that conveyed the desired brand identity and resonated with the app's communication-centric purpose.
To further refine the user experience and gather valuable client feedback, we developed a clickable prototype. This interactive prototype simulated the final app, allowing the client to experience the app's functionalities firsthand and provide insightful feedback. This iterative design process ensured the final product aligned seamlessly with user expectations and facilitated clear communication.
