Our design process began with an in-depth exploration of the client's vision and requirements, ensuring a comprehensive understanding of his goals. Simultaneously, we conducted thorough competitor analysis and audience research to identify the pain points and preferences of the target audience. This phase laid the foundation for creating a user-centric solution tailored to the specific needs of job seekers and businesses within the talent acquisition industry.
Following the research and discovery phase, we transitioned into wireframing. This critical stage involved the creation of detailed wireframes that meticulously mapped the user flow, encompassing every interaction from initial account creation to seamless job search navigation. Wireframes provided a clear visual representation of the user journey, enabling us to ensure a smooth and intuitive experience for both businesses and job seekers within the app.
Building upon the wireframes, our team crafted the UI design, translating the UX vision into a visually appealing and cohesive aesthetic. We carefully selected a harmonious color scheme, typography, and iconography that resonated with the brand's identity while adhering to industry best practices for job search platforms. This phase ensured a seamless fusion of form and function, creating visually captivating yet user-friendly interfaces.
Alongside the UX/UI design, we designed a unique logo for Rocket. The turquoise rocket icon represents swift progress and advancement, while its pairing with a clean sans-serif font underscores the app's emphasis on simplicity and reliability. This design not only enhances brand recognition but also ensures it resonates well with the target audience. The overall visual identity is cohesive and professional, supporting the app's goal of connecting businesses and skilled professionals effectively.
To validate our design choices and gather valuable feedback, we developed a clickable prototype that simulated the app's functionality. This interactive prototype allowed the client to experience the app firsthand, testing its usability and providing insights for further refinements. By incorporating this feedback, we ensured that the final design met the highest standards of user experience and functionality.
