Our design process began with a comprehensive exploration of the client's vision and requirements. Once we understood the vision, we conducted competitor analysis to identify industry benchmarks and audience analysis to align with user expectations in the restaurant and cafe sector. By uncovering valuable insights, we laid a strong foundation for designing an app that meets market demands and delivers a seamless ordering experience.
Following the research phase, we developed detailed wireframes for each page of the application. This step involved mapping out the user journey from menu selection to payment confirmation, allowing us to visualize the flow of interactions within the app. By creating a clear structure, we ensured that users would experience a logical and intuitive navigation process, which is crucial for enhancing user satisfaction in food ordering apps.
Following the establishment of the app's core structure through wireframing, we transitioned to the UI design phase. At this stage, we transformed the app's framework into dynamic and visually appealing interfaces by focusing on cohesive color schemes, modern typography, and user-friendly layouts. The design ensures clarity, simplicity, and an engaging user experience for seamless food ordering.
In addition to the app's UX/UI design, we developed a logo that highlights the name of the app, aligning with the client’s preference for simplicity. The clean typography emphasizes readability, while the use of contrasting colors ensures the logo is distinctive and visually engaging. This design captures the essence of the app, making it memorable and easy to associate with its purpose.
To conclude our design process, we developed a clickable prototype that allowed the client to interact with the app before development began. This enabled the client to experience key functionalities firsthand and provide valuable feedback on usability and design. By incorporating this feedback early in the process, we ensured the final product met client expectations.
