Our design process began with an in-depth research and discovery phase, where we thoroughly explored the client's vision and requirements for the hotel booking CRM. We conducted a comprehensive competitor analysis to understand the current market offerings and identified opportunities for innovation. Additionally, we analyzed the target audience, including hotel administrators, to ensure the system would meet their specific needs and expectations.
Following the research phase, we proceeded to create detailed wireframes that outlined the user journey within the CRM system. We developed multiple iterations of wireframes for critical components such as the booking list, room inventory management, guest profiles, and reservation calendars. These wireframes served as the foundation for the system's information architecture, ensuring optimal user flow and efficient access to key functionalities like occupancy forecasting and more.
After establishing the wireframes, we transitioned to the UI design phase. Here, we translated our UX insights into visually appealing and functional user interfaces. Our team carefully selected a color palette that aligned with the client's brand identity while ensuring optimal readability and reduced eye strain for prolonged use. What is more, we created custom icons for various features, enhancing the overall user experience for hotel staff.
Recognizing the need for flexibility across different devices, we developed an adaptive design that ensures optimal functionality and appearance on desktops, tablets, and smartphones. This approach guarantees that hotel administrators can access the CRM and manage bookings seamlessly, regardless of their device. The adaptive design phase ensured consistent performance and usability in various operating environments.
In the final phase of our design process, we developed a clickable prototype that closely mimicked the functionality of the completed CRM system. This interactive prototype allowed the client to experience the application firsthand, navigating through the booking and management features as an administrator would. The prototype provided an opportunity for the client to provide feedback and request adjustments, ensuring that the final product would fully meet their operational needs before moving into development.
