To understand the essence of hotel operations, we tried to see things from the hotel staff's perspective. We interviewed personnel to learn their daily struggles. Moreover, we also analyzed guest behavior to discover how they interact with the hotel before, during, and after their stay. The study of competitors' CRMs helped us identify the strong and weak sides of guest relationship management. This comprehensive research provided us with precious insights for the creation of a user-centric platform that equally addresses both staff needs and guest expectations.
Based on these findings we created fundamental layouts – wireframes. These are so-called blueprints that define the core functionalities and information architecture of E-Hotel. We crafted digital mockups that visualized the platform's layout, screens and key element arrangement. Wireframes helped us visualize the flow of guest information, from booking to post-stay feedback. Based on it, our designers worked out comprehensive dashboards with easy access to crucial details like guest profiles, room availability, and communication history. This stage helped us polish the platform's usability.
Having the core structure in hand, we moved on to the visual elements. We focused on crafting a user-friendly and aesthetically pleasing interface. But UI design steps far beyond pure aesthetics – it prioritizes clarity and ease of use. Our designers created intuitive menus, well-organized dashboards, and automated data entry fields. E-Hotel offers comprehensive guest profiles that display key information at a glance and simple housekeeping request forms that automate the process. Hotel staff can quickly check room status, respond to guest inquiries or send a personalized offer – all routine operations are conveniently performed within one CRM.
The hotel staff has to solve endless issues across locations. One of our tasks was to ensure the platform functions flawlessly on any screen size, from desktops to smartphones. With E-Hotel, a hotel manager can access the necessary information from anywhere. The solution empowers staff to operate efficiently from anywhere, from managing reservations from the front desk to coordinating housekeeping requests on the go. Adaptive design is a key to customer loyalty.
Before finalizing the E-Hotel design, we created a clickable prototype to test user navigation. It is like a digital mockup that demonstrates the main capabilities of the software. In simple words, it is a demo testing of a CRM. The clickable screens allowed our client to interact with core features and see how the staff can quickly access guest information, manage room reservations, and personalize guest experiences. This collaborative testing with the client armed us with precious feedback to enhance the user experience in the final product.
