Our design process began with an in-depth research and discovery phase. We thoroughly explored the client's vision, conducting extensive competitor research and audience analysis to understand the landscape of clinical trial patient recruitment. This phase ensured that we aligned our design strategy with industry standards and the specific needs of 2NHealth's target audience, leading to a solid foundation for the project's success.
In the wireframing phase, we created detailed wireframes for each web page, from the homepage to the contact page. These wireframes served as the blueprint for the website, outlining the structure and flow of content. By focusing on user pathways specific to patient recruitment, we ensured that the navigation was intuitive and that critical information about 2NHealth’s services was easily accessible.
In the UI design phase, we transformed the initial wireframes into stunning user interfaces. By incorporating visually compelling elements and adhering to best practices, we developed a design system that effectively conveys 2NHealth’s brand identity and engages the target audience. Special attention was given to the color scheme, typography, and imagery to ensure a consistent and professional appearance.
In the adaptive design phase, we ensured that the website was fully responsive and accessible across various devices and screen sizes. This adaptability was crucial for reaching a broader audience, including clinics and patients who accessed the site from different platforms. By maintaining a consistent user experience, we enhanced the website’s functionality and accessibility, which was essential for the clinical trial recruitment industry.
The final phase was the creation of a clickable prototype, an interactive model of the website that allowed the client to experience and evaluate the design firsthand. This prototype was essential for gathering client feedback and making necessary adjustments before the development stage. By providing a tangible preview, we ensured that the website met all the client's requirements and effectively showcased 2NHealth's patient recruitment capabilities.
